BROOKYLN, NY (CelebrityAccess) – BSE Global, the sports and entertainment company, announced the hire of Rafael Morffi as Vice President of Sports Programming.

In his new role at BSE, Morffi will promote and produce entertainment events at Barclays Center, including boxing, mixed martial arts, and college basketball, as well as e-sports and family-oriented events.

A veteran of the sports and entertainment industries, Morffi most recently served as the Vice President of Live Events and Touring for All Elite Wrestling, LLC (AEW) where he was responsible for the company’s live event management, contract negotiations, and overall ticket sales strategy.

He also spent 12 years with WWE’s Live Events Marketing, handled media relations at Giants Stadium during the FIFA World Cup USA94, and held various roles with Impact Wrestling, Major League Soccer, and the New York Mets.